Fractional CPO & Pragmatic HR for UK Tech Scale-ups.

I help founders of scaling teams build people infrastructure that actually works, without the C-suite overhead. No fluff, no "policy wallpaper," just results.

Scaling is hard. HR doesn’t need to be.

  • Avoid "People Debt"

    The processes that worked for a small team can become blockers over time. I help you identify and resolve these structural hurdles, before they stall your momentum.

  • Investor Readiness

    Preparing for Series A or B? I ensure your contracts, compliance, and People strategy are where they need to be before due diligence starts.

  • Seniority, Fractional Cost

    You need a Chief People Officer’s brain on your SLT, but you don’t need the £150k+ salary on your P&L. I’m your partner, not just a consultant.

  • The HR Reality Check

    For when you know things need improving but don’t know where to start, an HR audit designed to find the gaps before they become problems.

    Perfect for founders who need a roadmap for the next 12 months.

  • Fractional People Leadership

    Your dedicated Chief People Officer, part-time. I work alongside SLT to navigate the complexities of scaling, from high-impact culture builds to managing active ER cases.

    Senior-level strategy, scaled to your growth stage.

Client testimonial:

Fractional Chief People Officer and M&A project


“Alex joined Deeper Insights at a pivotal moment, where the business needed to scale. We went from 10 to 40 employees over a couple of years, and lacked the proper structure to support our People needs.

Alex came in as a fractional Chief People Officer and her strategic work covered every aspect of People including recruitment best practice, making our organisation more attractive to new talent, whilst also focusing on retaining existing talent.

She also helped to create a policy-led people management framework, that took away a huge amount of work from myself and my leadership team in having to answer a multitude of questions whilst also retaining our all-important positive work culture.

Her prior experience working in technology companies meant she totally understood our people, their needs and the culture we wanted to build on.

Her honest and direct communication style allowed me to make well informed decisions quickly, and was paramount to our ability to scale.

On top of all this, Alex supported myself and our team through a very lengthy acquisition, ensuring we maintained an open dialogue with all our staff and ultimately retained everyone throughout the transition period. I can’t recommend her services enough, she’s worth every penny.”

Jack Hampson - CEO, Deeper Insights

Client testimonial:

Fractional Chief People Officer engagement

"Alex provided invaluable support to our SLT in defining our People strategy. This work brought clarity to our priorities and established clear ownership of key initiatives at the leadership level.

Through strategic coaching and partnership development, our managers now work more effectively to build high-performing teams, resulting in considerable time savings across the business."

Rachel Hillman - CFO and Owner, Simpson Associates